What is link building exactly, and why is it crucial for your SEO strategy? As the name suggests, link building involves creating relevant links from external websites to yours. But why is this important? When search engines such as Google crawl your website, they not only scan the information you share on your page, but they also check links from and to your website. The more external sites referring to your page, the higher Google will rate your website’s authority. More external links imply other websites consider your content valuable. A successful SEO campaign, therefore, cannot thrive without a proficient link-building strategy. However, it’s important to understand that not all links are beneficial, irrelevant or poor-quality links can harm your ranking in Google’s search results.
When does an external link contribute to your website’s authority?
A good external link can enhance your website’s authority, while a poor link can damage your ranking. But what makes an effective backlink? Google doesn’t just evaluate the link itself; it also analyzes the content surrounding it. The article containing the backlink must be relevant to the website being linked to. For example, a reference from a travel guide to your website about travel insurance will carry more weight than one from a beauty blog aimed at teenage girls. This highlights that both the content and the website’s source must be relevant. As a result, building an effective backlink strategy can be challenging for individual companies. This is why outsourcing your SEO campaign to a professional link building agency often leads to better results.
Make the most out of your budget by hiring an expert
Link-building is a crucial component of a successful SEO strategy. Hiring an expert to develop your campaign, will save you money and help you to make the most out of your marketing budget. It’s also the most time-efficient approach, allowing you to focus on your business, while your marketer handles the development of your online marketing campaign. Are you ready to scale up your business? Don’t hesitate to contact your digital agency to learn how you could attract more leads to your website.