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How to Assess the Quality of Apps

Picture of Alex Dove
Alex Dove

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With millions of apps at the Play Store and the App Store, picking winners takes some doing. SMEs rely heavily on their apps to perform vital organizational functions. These include customer-centric, tailored experiences to build brand awareness, engagement, and trust. Mobile apps must be optimized at the enterprise level to ensure high engagement levels, sales, and customer loyalty. Indeed, market research indicates that companies focused on quality customer experiences are far more likely to achieve organizational objectives. Apps feature prominently among the most crucial fintech tools for enterprises. Based on studies conducted by Statista, the app market generated revenues of $420.80 billion in 2022. This figure was forecast to grow 8.83% per annum, at a compound annual growth rate through 2027. This places the projected market volume at $673.80 billion by 2027. Significantly, in-app purchases are forecast to exceed $150 billion + in 2024, and substantial advertising revenues are projected. Companies can invest in app store optimization (ASO) to increase the visibility of the Google Play Store and the App Store. It’s important insofar as it is critical for all advertising channels. Based on data from 42matters, some 1.9 million apps were showcased at the App Store in May 2024, while 3.2 million apps were available at the Google Play Store. This is a tremendous number to contend with, made all the more difficult by the complexities of app categorization, visibility, performance, and other challenging to-assess elements. Customers are not well-versed in the technical aspects of app quality, making it all the more important for readers to browse professional app evaluation guides. Today, we explore some of the most important metrics to consider when assessing the quality of a mobile app experience:
  • The number of times an app is launched
This is an essential and obvious metric. It represents the number of times the app is activated on a smartphone or tablet. The more times users engage with an app, the better. High-performance apps are the darlings of the mobile arena, and they portend positively. Engagement levels depend upon a user’s pre-stated objective. It may take several or very few touches to realize the intended goals.
  • Customer Satisfaction Score or CSAT
CX metrics routinely default to CSAT. This allows app developers to gauge the general levels of customer satisfaction. A sterling example of one such app – a coupons app – has generated off-the-charts positive results from customer satisfaction metrics. This is especially relevant in 2024 and beyond, given the high prices of consumer staples like groceries, restaurant purchases, and gas station fill-ups. This particular app pays real cash back on all relevant purchases. The CSAT scores are high because it’s a no-nonsense, no-frills, no-fuss, authentic, easy-to-use shopping experience. With 50,000+ businesses registered to use this discounts app, each can showcase their specials, promotions, and unique offers to a local target market.
  • The DXS – Digital Experience Score 
Poor in-app customer experiences remain one of the most critical metrics for optimizers. Medallia Digital Experience Analytics created the DXS Metric. This quantifiable metric can easily be communicated to all levels of the company. It allows for definitive quantification of the quality of the UX and predicts results at the enterprise level with confidence.
  • Conversion Rates of Apps
CTAs – calls to action – are essential for all mobile applications. They represent the app’s success in bringing customers in. Purchasing decisions are adversely affected by multiple variables including selection options and pricing. Sometimes, companies have too many in-demand products that generate outsized demand. This may cause various conversion metrics, such as slow loading and unresponsive elements. Many important factors determine the quality of a mobile app, notable among them its stability in terms of resources, errors, and crashes. Stability implies that an app is performing according to expectations. The fact is simple: an app cannot constantly perform flawlessly, seamlessly, and fluidly. Errors occur, but stability is measured in terms of frequency. Testing factors are equally important. This metric gauges performance testing, compatibility testing, and functionality testing. Various unhandled errors and other issues can be caught before the app is released into production. Robust testing early on ensures that future pitfalls are avoided ahead of time for a seamless rollout of a functional app.
Picture of Alex Dove
Alex Dove

Alex is a stock market enthusiast since the year 2010. He studied finance as a major in his college and worked with Fidelity Investments Inc for 4 years. Alex now writes for FintechZoom and runs his own consultancy making excellent returns for his clients. You may reach Alex at pr@fintechzoom.io