How Online Brands Convey Financial Trustworthiness to Customers

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Today’s most successful brands employ a range of cybersecurity measures to ensure all transactions processed on their websites are protected and cannot be hijacked or stolen by cybercriminals. 

Here is a closer look at how online businesses that sell products, content, or services on their websites protect your payments, preferred payment method details, PII (personally identifiable information), and other sensitive data. 

How do successful brands convey financial trustworthiness to customers?

The number one priority for anyone who is looking to purchase goods or services online should be how safe transactions are on that site. People want to know that their transactions are securely protected and should always think twice before paying for things at the virtual checkout. 

Here are some of the highly sophisticated cybersecurity measures that today’s most successful online businesses foster a sense of trust in their brands. 

If, for example, you want to play 10CRIC casino online games in the real money mode from your Wi-Fi/internet-connected smartphone, laptop, desktop computer or tablet, you would first need to deposit real money. 

This trusted Indian-player-centric iGaming site offers real money sports betting services and has hundreds of computer-generated and live dealer games from several industry-award-winning software providers and game development studios. 

The operator of this site accepts fiat currencies, such as Indian rupees, and cryptocurrencies, such as Ethereum (ETH), Bitcoin (BTC), and Tether (USDT), and welcomes only the most trusted Indian online payment methods, such as Bank Transfers, UPI, AstroPay, Neteller. 

The minimum deposit amount on this site varies from ₹250 to ₹1,200, depending on which payment method you decide to use to top up your account. To ensure your deposits [and withdrawals] are securely protected on this website, this reputable brand uses the following cybersecurity measures:

  • AI-powered tools and applications are used to monitor, detect, prevent and report cyber threats and other malicious activity
  • The site uses 128-bit SSL cryptographic encryption to protect all payments
  • Advanced firewalls are used to protect players from a range of digital threats, such as Distributed Denial-of-Service (DDoS) attacks
  • Only the most trusted Indian online payment methods can be used at the virtual checkout/cashier/banking section on this site to ensure safe transactions each time
  • Highly encrypted blockchain networks are used to protect cryptocurrency payments (which are more secure than traditional online payment processing gateways)
  • Device fingerprinting technology is often used to prevent fraudulent activities

Trusted brands operating in the iGaming sector also obtain the necessary licenses from mid to top-tier licensing authorities and gaming commissions to ensure safety – prospective players respect the transparency. 

They fully comply with local and international data protection and privacy policy laws. They are transparent in their day-to-day operations and funding and are often monitored and regularly audited by one or more internationally accredited testing agencies. 

How else can I better protect myself when buying things online?

Besides these clever cybersecurity measures, tools, and applications, there are many other ways to protect yourself when purchasing anything online from your favourite websites. 

For example, you should never save your login username, especially when using a shared computer, because other people could easily access your accounts, money, and preferred payment method details. 

To better protect your online accounts, you might want to consider switching on as many MFA/2FA (Multi-Factor and Two-Factor Authentication) cybersecurity features as possible. 

Some sites also don’t have a problem with people using VPNs (Virtual Private Networks) to access their websites, which enhances your online privacy and security. They mask your true IP address, hide your online activity, and create a secure, encrypted end-to-end tunnel between your device and any sites you visit. 

Some of the most reliable VPNs today are Surfshark, Norton VPN, Proton VPN, CyberGhost, IPVanish, and Express VPN. 

Some are free, and others require a monthly or annual rolling subscription fee. You should also use reliable antivirus software to protect your preferred device. 

Final thoughts

Whenever you next go online to purchase goods, services or content or top up your gaming accounts, always stop and think about how safe that website is. You can conduct a few simple checks yourself, and you may even want to run the URL through a website safety checker. Also, make sure the website URL starts with https://. 

The safest and most secure sites that guarantee your online safety and security will always have overwhelmingly positive expert reviews and excellent customer feedback. Don’t forget to check out the reviews before signing up anywhere. 

If you want to play real-money online games, stick to trusted sites like 10CRIC, which has superb ratings and top-notch cybersecurity. You have nothing to worry about regarding online financial security at the checkout on this site.

Avoid playing on unlicensed and unregulated sites. If you find a website that doesn’t quite seem right, don’t play on it until you know that it is safe to process transactions and that it can be trusted to handle your sensitive data correctly.